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AboutSurvey Results 2005

2007 Regifting Survey Findings

  • Nearly seven out of ten (68%) women regift or are thinking about it (compared with only 47% of men).
  • Regifting favorability has increased by 7% in two years. Our 2005 survey showed that 54% of the respondents felt it was acceptable. In 2007, that number grew to 58%.
  • 42% of respondents said they would regift to save money -- compared to only 33% respondents in 2005. 25% of our respondents think that regifting is growing in popularity because consumers are doing it as a way to save on holiday expenses.
  • 14% of respondents think that regifting is growing in popularity because it is a form of recycling.
  • Most regifters have good intentions -- 62% regift because they think it is something the recipient would really like.
  • Regifting is becoming more widely accepted, 60% of respondents think so. Even more telling, less than 10% of respondents claimed they would be unhappy to receive a regift. 18% even claimed they would be happy or amused to be on the receiving end of a regift.

The MMI Regifting Survey was conducted in October 2007 by Cynapsus. There were a total of 1,049 respondents. Results were weighted by demographics so they are representative of the US population as a whole.

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